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August/September 2009 - Georgia Lord, Vice Mayor
After winning the prestigious All-America City Award in 2008, Goodyear set about marketing the City's achievement in order to promote economic development. The Goodyear logo that has long appeared on traffic signals throughout the City is being replaced in many locations with All-America City decals. All-America banners will soon grace street light poles in select areas of the City. Showcasing Goodyear's status as an All-America City lets visitors and locals know that Goodyear is recognized nationally as a dynamic and vibrant place.
Last June while attending the National Civic League conference, a group of us attended meetings on how to best market the award. Representatives from cities that were past award winners showed us many innovative examples of how they used the All-America title to build pride in their communities. The representatives all agreed that marketing the award played a major role in economic development and awareness.
The current state of the economy does not allow for additional dollars to market the All-America City award. Consequently, to save costs, we merged the INFOCUS and the Recreation Catalog. The savings allowed the City to purchase decals and banners that proudly display the City's outstanding national achievement to visitors, employers, developers, realtors and all others who drive through our fine community.
Vice Mayor Georgia Lord