Ever since I’ve been on City Council, it’s been a goal of mine to increase tourism to Goodyear and our neighboring cities in the Southwest Valley. Our surrounding area has some beautiful examples of the Sonoran Desert in which we live – especially in the Sierra Estrella Mountains and the nearby White Tank Mountains. Locals and visitors love to hike and mountain bike in the huge regional parks in these mountain ranges. With such wonderful natural amenities and all the other attractions such as PIR, spring training, rodeos, golf courses, and a famous historical resort plus our many restaurants and hotels, it’s time to enhance our combined efforts to market this fabulous Sonoran Southwest Valley to bring in outside dollars.
At the Southwest Valley Chamber’s annual retreat, it was determined that the Chamber should focus on a regional tourism effort. To that end, the Chamber’s Tourism Committee has embarked on the largest visitor study ever undertaken in our area. It is an example of regionalism at its finest because to accomplish this we have created a partnership between ASU, the Southwest Valley and Buckeye chambers, the Arizona Office of Tourism, and the cities of Goodyear, Avondale, Litchfield Park, Buckeye and Tolleson.
The goal of the study is to get an accurate profile of the Southwest Valley visitor and use this data to better market our area to attract more tourists into our restaurants, hotels, and attractions. Simply put, we need to know who’s coming to the area today to most effectively attract visitors tomorrow.
Key stakeholders such as area hotels and attractions like our ballpark are essential to getting the ASU-designed questionnaire out to our visitors. We recently kicked off the year-long study with these stakeholders and look forward to the results next year. You can also help. In the next 12 months, if you have visitors who are staying at a local hotel and/or visiting local attractions, encourage them to fill out the questionnaire should they be asked to participate. Every visitor matters.