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Public Information Office


For Immediate Release:

Friday, April 28, 2006

Goodyear Intensifies Its Approach

To Arts and Culture in the Community



(GOODYEAR, AZ)Goodyear’s Council chose to enhance the image of the city and create civic pride by adopting a Percent for Art Ordinance on April 24th that authorized the creation of the Goodyear Arts and Culture Commission.


The Percent for Art Ordinance will establish the funding of the Public Art Program by allocating an additional 1% of eligible funds for the construction costs of Capital Improvement Plan (CIP) projects into a Percent for Art Fund.  The funds allocated for public art will be added to the existing CIP project budget and will be used for the design implementation, maintenance and incorporation of art into future capital projects.


Goodyear’s Public Art ordinance allocates up to one percent of the construction costs of eligible Capital Improvement Plan (CIP) projects to fund the public arts program. Approximately $250,000 to $500,000 per year will be available for the next five fiscal years  based on current projected CIP projects.  The earliest funds will be available will be July 2006.


The Arts Commission would be a standing commission with members with term limits similar to the Planning and Zoning Commission. They will be a recommending body to the City Council, but the Council will be the ultimate decision maker. The Commission will actively engage the community through public process to aid in developing recommendations so the art truly reflects the vision and values of Goodyear shareholders.


“We are extremely pleased that Council passed this Percent for Art Ordinance,” stated City Manager Stephen Cleveland. “We will be incorporating it much earlier in our development than most Valley cities that have such ordinances, so we can make a greater impact with art and culture as our city grows.”


This ordinance only allows the one percent of art to be spent for “visual” art and not for performing art.  According to Goodyear Neighborhood Manager Liliana Schuett who put the arts program together for the Council, public art helps to define a community by creating landmarks, directional elements, neighborhood identifiers and gateways. 


Liliana says, “The creation of the public art program at this time will benefit the community by establishing a mechanism for incorporating public art into city funded projects before they are built.  As both a process and a product, public art can ultimately contribute to a community’s quality of life, cultural heritage and identity as a society.”


The Commission will have authority to develop and recommend policies, priorities and plans for promoting, advancing, and maintaining Public Art in Goodyear; develop educational programming to enhance community participation; seek public/private partnerships and opportunities and advocate the growth and sustainability of the arts and cultural community in Goodyear.


Their program goals will include integrating public art process into the CIP process and providing art for public structures as well as public spaces.  The body will create a master plan for public art by identifying areas of concentrations and will help City staff develop a process to encourage private developers to incorporate public art into their projects 

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Page 3 - Goodyear Intensifies Its Approach To Arts and Culture in the Community


Staff began researching public art programs throughout the country in June 2004 at the request of the City Council. Nationally, thirty states and over 250 cities were found to use capital improvement funds to create art for airports, train stations, libraries, streetscapes, bridges, plazas and government buildings, among others. In the state of Arizona, successful public art programs include Phoenix, Scottsdale, Glendale, Tempe and Mesa among others.


The projected annual cost of implementing a successful and efficient Public Art Program is estimated to be a total of $65,000 for a full-time Public Art Specialist. Staff costs will be covered by the CIP budget.




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City of Goodyear • 190 N. Litchfield Road • Goodyear AZ 85338 • Phone 623-932-3910 • Toll-Free 1-800-872-1749