City of Goodyear, Arizona
Public Information Office
For Immediate Release: Oct. 30, 2007
Goodyear wins two national marketing awards
GOODYEAR, AZ – Goodyear’s Communications Office won the prestigious 2007 President’s Award for the nation’s “Most Outstanding Marketing Program” at the annual City-County Communications Marketing Association (3CMA) Conference in Kansas City, Missouri. This top honor recognized Goodyear’s communications group for its outstanding marketing campaign which educated residents about the city’s new automated curbside trash and recycling program.
This same marketing campaign also won the 3CMA Savvy Award for Marketing Government Service, the highest award in this particular marketing campaign category.
The two awards were presented on Oct. 25 to Goodyear in “recognition of its outstanding campaign for the purpose of providing environmentally and fiscally friendly information to the citizens. This is marketing government services at its best.”
The extensive marketing campaign was developed by the Communications Office in cooperation with the Sanitation Division. It was designed around the red-headed mascot, Curby, who came to life in the form of the singing group, Curby and the Collectors. The employee group sang recycling songs at several Sanitation Division block parties and in neighborhoods on days before the new sanitation program went into effect. The mascot Curby, all the brochures, fliers, refrigerator magnets, zone maps, T-shirts, and other collateral materials for the campaign were designed and laid out in-house by Goodyear Graphic Designer Michael Leone. The marketing materials were written by Goodyear Communications Manager Paula Ilardo. The Sanitation program’s educational website, instrumental in helping citizens sign up for the new program, was created by Goodyear’s webmaster, Cathy Hozian who also performed as lead singer Curby. Employees from Sanitation and other city departments sang together as the Collectors.
At the conference, more than 700 entries were submitted for 10 Savvy categories by cities and counties nationwide.