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February 28, 2008 04:57 PM Eastern Time 


Farmers Insurance Group® to Showcase m.i.l.k. Program at West Valley Safety Expo

Program Aids in Recovery of Missing Children

PHOENIX--(BUSINESS WIRE)--Farmers Insurance Group®, will have a booth at the 8th Annual West Valley Safety Expo at the Goodyear Swap Meet, 17605 W. McDowell Road (just off I-10/ Cotton Lane Exit), showcasing Farmers digital child identification program called m.i.l.k (Managing Information on Lost Kids). The program is aimed at aiding in the recovery of missing children. In the event of an emergency, the m.i.l.k. Digital ID can immediately be forwarded to local authorities and the National Center for Missing and Exploited Children. The m.i.l.k. Digital ID has been referred to as the first step in the national Amber Alert plan.

On Saturday, March 1, 2008 between 10:00am and 2:00pm Farmers Insurance agent Scott Hoppa will be giving away the m.i.l.k. digital identification kits for children, free of charge in his first-of-its-kind specially outfitted m.i.l.k. mobile. Hoppa has a specially designed RV featuring the m.i.l.k. program as a rolling reminder of this important cause.

All of us at Farmers are committed to family safety, and want to do our part to keep children as safe as possible, said Scott Hoppa. We are very fortunate to have the opportunity to provide this service to our community. Protecting our children is very important to me. This is one way parents can better protect their kids, and its hard to miss! Its a 36 foot reminder of my commitment to keeping the kids in this community safe.

The West Valley Safety Expo is being held at the Goodyear Swap Meet, 17605 McDowell Road, from 10:00 am to 2:00pm, Saturday, March 1, 2008.

Farmers Group, Inc. is a wholly owned subsidiary of Zurich Financial Services Group, an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets. Farmers® is the nation's third-largest Personal Lines Property & Casualty insurance group. Headquartered in Los Angeles and doing business in 41 states, the insurers comprising the Farmers Insurance Group of Companies provide Homeowners, Auto, Business, Life insurance and financial services to more than 10 million households through 17,000 exclusive agents and district managers. For more information about Farmers, visit our Web site at


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City of Goodyear • 190 N. Litchfield Road • Goodyear AZ 85338 • Phone 623-932-3910 • Toll-Free 1-800-872-1749