City of Goodyear, Arizona
Public Information Office
For Immediate Release: Oct. 2, 2008
Goodyear’s recycling program wins top awards
GOODYEAR, Ariz. – (Oct. 3, 2008) – Goodyear has earned top environmental awards for its educational campaign introducing and implementing the city’s new recycling and automated curbside collection program.
Curby the Mascot is the central character in Goodyear’s award-winning sanitation campaign, which recently received Valley Forward’s Crescordia Award in the environmental educational campaign category. Valley Forward is an organization representing the private and public sectors, promoting cooperative efforts to improve the environment and livability of Valley communities.
The Curby campaign was also named the best municipal marketing campaign in the nation in 2007 by 3CMA, a national municipal marketing association.
Key elements of the city’s five-month campaign included Curby the Mascot, Curby and the Collectors singing group, brochures, featured web pages on Goodyear’s website, T-shirts, block parties, fliers, news stories, and articles in the city’s newsletter, INFOCUS.