City of Goodyear, Arizona
For Immediate Release: Nov. 5, 2010
Goodyear launches Leading Edge marketing campaign
GOODYEAR, ARIZ. (Nov. 5, 2010) Goodyear hosted a well-attended Economic Development Showcase for more than 100 industrial brokers and developers Thursday, launching the city's new Leading Edge marketing campaign.
The Leading Edge showcase event featured the city's efforts to work proactively with the real estate community in order to bring more industrial investment and jobs to the community, and increase awareness of Goodyear's commercial assets and outstanding quality of life.
Highlights of the event featured presentations detailing corporate relocation success stories, including Amazon.com, Suntech and Sub-Zero. The Leading Edge Showcase emphasized the city's quality of life, available workforce, businesses parks, and transportation accessibility -- all factors in promoting job growth and business development in Goodyear.
The keynote speaker was foreign trade zone expert, Curtis Spencer of IMS Worldwide, Inc., who is helping form foreign trade zones in Goodyear to help attract global industries.
Persuasive marketing materials illustrating Goodyear's leading edge opportunities, lifestyle and location were distributed. These included small "take-away" brochures, a detailed community profile book and flash drives loaded with a fast-paced, four-minute promotional video formatted for both PCs and MACs. The Leading Edge video can be viewed on the city website, www.goodyearaz.gov or on YouTube.com.
To request copies of any of Goodyear's Leading Edge promotional marketing materials, contact Economic Development Director Paula Ilardo at 623-882-7820 or firstname.lastname@example.org.