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City of Goodyear, Arizona

Communications Office


For Immediate Release: July 2, 2010



Goodyear hosts marketing and public relations tools for small business

Insightful Concepts Seminar Series


GOODYEAR, ARIZ. (July 2, 2010) Join us for the next in our Small Business Seminars, the Insightful Concepts Seminar Series, a two-part program on Thursday, July 22 at Goodyear City Hall. The seminar will cover basics of marketing, including advertising, public relations, design and plan development.


The morning session, from 8 a.m. to noon, focuses on marketing topics such as marketing research and getting the most out of your marketing tools. The afternoon session, from 1 to 5 p.m., highlights public relations, advertising, building key relationships, and achieving the best advertising mix.


Cost is $30 per session for a single session or $50 for both sessions, including snacks and seminar materials. Lunch is provided for those attending both the morning and afternoon sessions, courtesy of the City of Goodyear. The lunch hour will also offer networking opportunities for attendees. Advance registration is required, and must be made no later than July 19 by emailing the Southwest Valley Chamber of Commerce at or calling 623-932-2260. Pay by check or credit card.


Session topics include:

1) You Can Handle The Truth: How Marketing Research Can Save Your Business

2) We Don't Do Ugly and Neither Should You: 10 Ways to Rock Out Your Marketing Materials

3) Everything I Know About PR I Learned In Kindergarten: Practical Ways to Build Relationships

4) Twitter, Toilets and Traditional Media: How the Advertising Mix Works


Sabrina McLaughlin, Director of Decisions for Insight Marketing Communications Inc., of Navarre, Florida, is the key presenter.


Register now for this top-notch marketing seminar. For more details on the seminar and information regarding the specific topics to be covered, visit


The Insightful Concepts Seminar Series is brought to you by award-winning marketing professional Sabrina McLaughlin, APR of Insight Marketing Communications, Inc., the City of Goodyear and the Southwest Valley Chamber of Commerce.


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City of Goodyear • 190 N. Litchfield Road • Goodyear AZ 85338 • Phone 623-932-3910 • Toll-Free 1-800-872-1749